Interview with David Meerman Scott, Author of “Fanocrocy: Turning Fans into Customers and Customers into Fans”

Derek talks with marketing guru David Meerman Scott about his new book “Fanocrocy: Turning Fans into Customers and Customers into Fans”. David answers questions such as how does a brand create fandom? And once it has die-hard fans, how does it channel their energy into growth for the organization? That’s where FANOCROCY comes in.

Fandom isn’t just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

David is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including “The New Rules of Marketing & PR.”

Learn more at: https://www.davidmeermanscott.com/books/fanocracy

Listen to the Podcast.