Boots on the Ground Marketing and Fat Cat Syndrome

Boots on the Ground Marketing and Fat Cat Syndrome

Derek Champagne talks about Boots on the Ground marketing, Fat Cat syndrome, and balance in life as a guest on Outlier On Air:  Podcast  

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Derek Champagne on BLS, part 2

Derek Champagne, owner of The Artist Evolution and author of the Best Selling book, Don’t Buy a Duck, takes the guesswork out of marketing by sharing 5 common crisis points to avoid in advertising your brand. Read part 1 here.  Listen to the full podcast here. [Derek]: Welcome back to the business leadership series. Before the break we talked about identifying yourself, about identifying your target customers, and […]

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Derek Champagne on BLS, Part 1

Derek Champagne on BLS, Part 1

Derek Champagne talks about the 5 crisis points in marketing your brand from the following interview. Listen to the podcast here.  Derek: And thank you for joining us today on the business leadership series. I am your host Derek Champagne. Like many of you listening I myself am an entrepreneur and a small business owner. I am the CEO of a company called the artist evolution […]

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5 Crisis Points in Marketing Your Brand – Podcast

5 Crisis Points in Marketing Your Brand – Podcast

Derek Champagne talks about the 5 crisis points in marketing your brand in the following Podcast

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5 Marketing Strategies You Thought Were Dead (But Aren’t)

5 Marketing Strategies You Thought Were Dead (But Aren’t)

Contributed by Derek Champagne Here’s the simple truth:  just because the only use you’ve found for this year’s phone book was to help prop up the sagging middle of your sofa, doesn’t mean that it’s dead for all advertisers. In fact, there are a few “those are still around” marketing strategies that you shouldn’t put down for the count just yet. Here are some strategies […]

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What Gestures Do Your Customer’s Expect?

What Gestures Do Your Customer’s Expect?

Contributed by Derek Champagne I recently picked up my car from my trusted, long-time mechanic after they completed a minor repair and a routine oil change. I casually glanced over to the top left of my windshield (as many of us do after an oil change) to see when my next scheduled change would be –only to realize that they had forgotten to update my […]

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Digital Marketing & Entrepreneurship

Digital Marketing & Entrepreneurship

Derek Champagne was the guest on Digital Wealth Magazine podcast today! Check out the interview where he discusses his entrepreneurial journey and talks about his new book Don’t Buy A Duck:

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You Bought A ‘Duck’ – Now What?

You Bought A ‘Duck’ – Now What?

Contributed by Derek Champagne In my new book, Don’t Buy a Duck, I recount how as a young man I combined my funds with my brother in order to purchase a duck from a street-side house sale. What seemed like a simply amazing deal at the time (a duck for only $10) quickly turned into a nightmare of feathers and one sharp duck bill  in […]

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Welcome to the Business Leadership Series

Welcome to the Business Leadership Series

Our audience is comprised of business owners, leaders, and entrepreneurs who desire to learn from our guests’ knowledge, advice, and experience for personal and professional growth. This content series is a free subscription shared through written, audio, and video interviews.

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