Derek talks with marketing guru David Meerman Scott about his new book “Fanocrocy: Turning Fans into Customers and Customers into Fans”. David answers questions such as how does a brand create fandom? And once it has die-hard fans, how does it channel their energy into growth for the organization? That’s where FANOCROCY comes in. Fandom isn’t just for actors, athletes, musicians, and authors anymore. It […]